Fibrae – Sustainable Fashion
Fibrae is an innovative fashion brand that designs products of the highest quality level, promoting the concept of environmental sustainability. Through unique and accurate design and with the employment of specific materials, it realizes clothing in full respect of nature.
Fibrae turned to us at tagMa for support in the Validation Project phase. The goal was to provide information about the target audience, the right product market and the most appropriate type to launch.
After a careful and accurate analysis of the business objectives, we carried out a survey aimed at obtaining a complete picture of the sector and the target of interest. In fact, Fibrae takes as a challenge the awareness of issues related to environmental sustainability. At the same time, it does not lose sight of the design, quality, and innovation of the high-level fashion industry.
Thanks to careful planning and research work, we achieved a database of highly profiled contacts and extraordinary results. In fact, a lower CPL ad 1 € / contact is a more than positive outcome. So, Fibrae found itself with an interesting customer database even before they started the search: a great start!
Subsequently, we worked on the creation and development of an accurate digital strategy. Further, we worked on the creation of the Fibrae logo and the development of the brand identity. In the same way, we worked on the creation of the Fibrae logo and the development of the brand identity. In particular, we focused on best communicate their value and that of the brand.
Finally, we created a page for the pre-launch phase of the project and we created and developed the Fibrae E-commerce platform.